Why people do not buy Coffee.
For home brewers who own the gear, chase the perfect cup, and can taste a stale bag. See the doubts and regrets people repeat, plus the linked comments behind each objection.
- 4
How to answerShow cost per cup vs. buying out. Offer subscription savings or bulk discounts that make the math work in their favor.
“Last week, I would agree with you. But this week I just met someone’s girlfriend who hits up Starbucks two times a day for seven dollar drinks. She struggles financially. For her specifically it’s big problem. Back of the napkin math tells me she drops almost 5K on coffee a year”
01 - 4
How to answerCreate a gift guide or registry. Educate gift-givers on quality markers so they buy what enthusiasts actually want.
“Hhaahhahahaja. I have a friend that already knows that I only drink specialty coffee but she insist in giving me the worst coffees ever, because she consumes them and are "premium"… you know... Italian brands....”
02 - 4
How to answerReframe as intentional treat, not mindless habit. Show how budgeting for quality coffee fits responsible spending.
“It's overpriced and it's usually indicative of poor spending decisions the person makes elsewhere”
03 - 3
How to answerEmphasize convenience, quality, or experience that home brewing can't match. Or sell great beans for home use.
“I agree with your point, but I think a more generous interpretation of the reason people point this out is that coffee is easy to make at home dirt cheap. If you're trying to be frugal, something that costs you $100 a month but could cost you like $20 is worth noting.”
04 - 3
How to answerOffer lower-caffeine options or half-caf blends. Position moderation as part of enjoying coffee sustainably.
“I drank coffee for years and was super addicted to it. I quit about a year ago because it was causing my anxiety to get really bad while I was dealing with mental health issues. I’m much better now but I still don’t drink coffee, I was too dependent on it and I wasn’t able to…”
05 - 2
How to answerPromote decaf options for afternoon. Educate on caffeine timing and offer half-caf alternatives.
“only in the mornings, after that it messes with my sleep”
06 - 2
How to answerOffer flavored options, cold brew, or coffee-scented products. Acknowledge taste varies and provide alternatives.
“LOVE the scent cannot stand the taste!!”
07 - 1
How to answerOffer low-acid or decaf options. Market calming rituals around coffee rather than just the caffeine boost.
“I drank coffee for years and was super addicted to it. I quit about a year ago because it was causing my anxiety to get really bad while I was dealing with mental health issues. I’m much better now but I still don’t drink coffee, I was too dependent on it and I wasn’t able to…”
08
Want the full objection map and the words to answer each one?
Run a VOC report in AdlicioHow to use Objection Finder
- 01
Review the category
Use the prefilled product category or replace it with another one.
- 02
Find objections
Press Find objections to group the reasons people hesitate or regret buying.
- 03
Check the receipts
Read each reframe and open the linked Reddit comments for context.
What these buyers struggle with
“Pretty much. Own a cupboard full of coffee gear and only use my V60.”
“Yep, V60. I also have a newer Aeropress that sits next to it as if I might use it again someday.”
“I was and then I pulled a shot, drank it, and now I'm suddenly jonseing for new gear.”
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