Why people do not buy Running.
For runners from first 5K to marathon who fear the next injury more than a slow time. See the doubts and regrets people repeat, plus the linked comments behind each objection.
- 4
How to answerShow how running can be gamified with apps, races, or social clubs that add purpose and competition to every run.
“I hate running just to run. If I am playing a game then I have a great time running. Though if it’s for exercise, I get my cardio by using a rowing machine.”
01 - 4
How to answerNormalize the tough start and teach warm-up strategies that make those first minutes more manageable.
“Damn dude I don't even like running but even I can't deny the euphoria I feel mid-run (on the rare cases I do) when your pace and breathing are all in sync. You feel strong and you feel like you can just go on forever. The first 10-15 minutes to get to that point are absolute…”
02 - 4
How to answerProvide clear pace guidance and training plans that emphasize starting slow and building gradually.
“The main reason people think running sucks is because they are running faster than their fitness can support. Once you get used to it, easy and long runs can be very enjoyable.”
03 - 4
How to answerOffer injury prevention resources, proper form guidance, and recovery protocols to keep runners healthy.
“I did Couch to 5k years ago and couldn't believe that it got a lifetime hater of running to the point where I could jog a 5k. Unfortunately I got horrendous shin splints at the end but yeah, that shit works.”
04 - 4
How to answerAcknowledge running isn't for everyone and highlight the post-run benefits that make it worthwhile.
“the actual running sucks, i hate it and i want to stop. but then i think about getting out of the house, how much better i feel after, how it supports my goal and my future, etc. and i end up finishing the run lol”
05 - 4
How to answerPosition running as complementary to other activities or emphasize its unique mental health benefits.
“I hate running just to run. If I am playing a game then I have a great time running. Though if it’s for exercise, I get my cardio by using a rowing machine.”
06 - 4
How to answerProvide troubleshooting guides for common issues like side aches, breathing techniques, and pacing strategies.
“It’s weird how I can play full court basketball for 3 hours and feel fine but if I run just for the sake of running for 3 minutes I’ll have a debilitating side ache.”
07 - 4
How to answerShare inspiring comeback stories and adaptive running programs that work with various health conditions.
“4.5 years ago I had a heart attack. They said I'd never chase my rescue kitten again and the goal was to walk 50 feet without my walker without passing out. I said that's not going to work for me, my rescue kitten likes when I chase her. 91 races last year. Last June I finished…”
08
Want the full objection map and the words to answer each one?
Run a VOC report in AdlicioHow to use Objection Finder
- 01
Review the category
Use the prefilled product category or replace it with another one.
- 02
Find objections
Press Find objections to group the reasons people hesitate or regret buying.
- 03
Check the receipts
Read each reframe and open the linked Reddit comments for context.
What these buyers struggle with
“Every time I build up mileage my shins or my knees flare and I have to stop”
“I have four pairs of shoes and I still do not know which one is right for my feet”
“The gels tear my stomach up around mile 16 every single time”
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